Implementasi Entrepreneurial Orientation dalam membangun Viabilitas Bisnis UMKM NTB di Era Disrupsi
DOI:
10.29303/jpmpi.v9i2.14976Diterbitkan:
2026-06-25Unduhan
Abstrak
Tujuan artikel ini adalah membangun keberlanjutan usaha atau viabilitas bisnis para pelaku UMKM yang tergabung pada binaan dinas Koperasi NTB, di era disrupsi, dengan cara mengimpelementasikan orientasi entrepreneurship secara konsisten dan berkelanjutan.
Metoda Kegiatan – Dialog dan presentasi Implementasi Orientsi Entrepreneurship dengan para anggota UMKM yang tergabung binaan dinas Koperasi NTB. Kegiatan ini didukung oleh hasil studi yang menganalisis kontribusi perilaku pro-aktif, inovatif dan keberanian mengambil resiko secara terukur dalam membangun viabilitas bisnis yang dikuatkan dengan pemanfaatan modal maya. Dengan melakukan analisis moderating multiple regression terhadap 385 UMKM yang mampu bertahan di era disrupsi ini, membuktikan bahwa perilaku orientasi entrepreneurship mampu membangun keberlanjutan usaha secara meyakinkan.
Hasil – Tantangan era digitalisasi, tantangan era milineal dan tantangan era pandemic covid-19, dapat menekan kehidupan bisnis UMKM. Dengan kekuatan orientasi entrepreneship dan pemilikan modal maya para pelaku UMKM terbukti mampu menghadapi berbagai tantangan disrupsi tersebut, dengan konci sukses, diantaranya kemampuan mempertahankan usia operasi selama sepuluh tahun terakhir ini.
Kesimpulan –Implementasi orientasi entrepreneurship mampu menambah wawasan para anggota Binaan dinas Koperasi, karena mampu meningkatkan sikap dan perilaku produktif mereka di tengah tantangan disrupsi saat ini. Studi dan implementasi viabilitas bisnis ini masih mempunyai kelemahan, karena dilakukan hanya pada UMKM di provinsi Nusa Tenggara Barat, sehingga belum sepenuhnya dapat digeneral untuk UMKM Indonesia
Kata Kunci:
Tantangan disrupsi viabilitas bisnis modal intelektual modal sosial modal kepercayaan.Referensi
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Bagis, Abdul Azis. (2021). The Disruption Challenge in Building Business Viability of SMEs Through Virtual Capital Ownership. 85–93.
Bagis, Abdul Azis. (2022). Building students’ entrepreneurial orientation through entrepreneurial intention and workplace spirituality. Heliyon, 8(11), e11310. https://doi.org/10.1016/j.heliyon.2022.e11310
Bagis, Abdul Azis, Nururly, S., Sukma, A., & Mohamed, Z. (2024). Jurnal Pendidikan Progresif Condusivity Academic Climate to Improve the Quality of Entrepreneurship Education in Emerging Economies. 14(02), 902–913. https://doi.org/10.23960/jpp.v14.i2.20246
Bagis, Abdul Aziz. (2015). The Role of Virtual Capital. In Abdul Aziz Bagis (Ed.), Role of Virtual Capital in Business Development for The Ummah. Mataram, Indonesia: International Conference and PhD Colloquium on Islamic Economics and Finance 2015 (ICIEF ’15).
Bagis, Abdul Aziz, Surati, S., & Nururly, S. (2018). Kontribusi Modal Maya dalam Membangun Keberlangsungan Usaha Kecil dan Menengah di Kota Mataram. Jmm Unram - Master of Management Journal, 7(2), 1–12. https://doi.org/10.29303/jmm.v7i2.310
Baker, W. E., & Sinkula, J. M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47(4), 443–464. https://doi.org/10.1111/j.1540-627X.2009.00278.x
Djatmiko, A., & Pudyastiwi, E. (2020). Obstacles and Challenges of Indonesia’S Micro, Small and Medium Enterprises (Umkm) in Facing the Covid-19 Pandemic. Jurnal Pendidikan Kewarganegaraan Undiksha, 8(1), 35–46. Retrieved from https://ejournal.undiksha.ac.id/index.php/JJPP/article/view/23548/14372
Geus, A. P. De. (1998). The Living Company : A Recipe for Success in the New Economy. 197–205.
Gruenwald, R. K. (2013). Entrepreneurship challenges in high-growth companies and consequences for sme policy. Entrepreneurial Business and Economics Review, 1(1), 41–55. https://doi.org/10.15678/EBER.2013.010104
Irawan, A. (2020). Challenges and Opportunities for Small and Medium Enterprises in Eastern Indonesia in Facing the COVID-19 Pandemic and the New Normal Era. TIJAB (The International Journal of Applied Business), 4(2), 79. https://doi.org/10.20473/tijab.v4.i2.2020.79-89
Li, K., Wang, X., & Du, T. C. (2020). Entrepreneurial orientation , online credibility , and online performance : Evidence from SMEs in a B2B electronic market in China. Journal of Small Business Management, 00(00), 1–26. https://doi.org/10.1080/00472778.2019.1695495
Morales-Sánchez, R., & Cabello-Medina, C. (2015). Integrating character in management: Virtues, character strengths, and competencies. Business Ethics. https://doi.org/10.1111/beer.12104
Nasser, W. H. (2021). Innovation capital, sustainable entrepreneurial orientation, and the moderating role of entrepreneurial resilience. Entrepreneurial Business and Economics Review, 9(3), 73–85. https://doi.org/10.15678/EBER.2021.090305
Peterson, C., & Seligman, M. E. P. (2004). Character strengths and virtues: a handbook and classification. In Choice Reviews Online (Vol. 42). https://doi.org/10.5860/choice.42-0624
Shoshani, A. (2019). Young children’s character strengths and emotional well-being: Development of the Character Strengths Inventory for Early Childhood (CSI-EC). Journal of Positive Psychology. https://doi.org/10.1080/17439760.2018.1424925
Thrassou, A., Uzunboylu, N., Vrontis, D., & Christofi, M. (2020). Digitalization of SMEs: A Review of Opportunities and Challenges. https://doi.org/10.1007/978-3-030-45835-5_9
Baehr, J. (2017). The Varieties of Character and Some Implications for Character Education. Journal of Youth and Adolescence. https://doi.org/10.1007/s10964-017-0654-z
Bagis, Abdul Azis. (2021). The Disruption Challenge in Building Business Viability of SMEs Through Virtual Capital Ownership. 85–93.
Bagis, Abdul Azis. (2022). Building students’ entrepreneurial orientation through entrepreneurial intention and workplace spirituality. Heliyon, 8(11), e11310. https://doi.org/10.1016/j.heliyon.2022.e11310
Bagis, Abdul Azis, Nururly, S., Sukma, A., & Mohamed, Z. (2024). Jurnal Pendidikan Progresif Condusivity Academic Climate to Improve the Quality of Entrepreneurship Education in Emerging Economies. 14(02), 902–913. https://doi.org/10.23960/jpp.v14.i2.20246
Bagis, Abdul Aziz. (2015). The Role of Virtual Capital. In Abdul Aziz Bagis (Ed.), Role of Virtual Capital in Business Development for The Ummah. Mataram, Indonesia: International Conference and PhD Colloquium on Islamic Economics and Finance 2015 (ICIEF ’15).
Bagis, Abdul Aziz, Surati, S., & Nururly, S. (2018). Kontribusi Modal Maya dalam Membangun Keberlangsungan Usaha Kecil dan Menengah di Kota Mataram. Jmm Unram - Master of Management Journal, 7(2), 1–12. https://doi.org/10.29303/jmm.v7i2.310
Baker, W. E., & Sinkula, J. M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47(4), 443–464. https://doi.org/10.1111/j.1540-627X.2009.00278.x
Djatmiko, A., & Pudyastiwi, E. (2020). Obstacles and Challenges of Indonesia’S Micro, Small and Medium Enterprises (Umkm) in Facing the Covid-19 Pandemic. Jurnal Pendidikan Kewarganegaraan Undiksha, 8(1), 35–46. Retrieved from https://ejournal.undiksha.ac.id/index.php/JJPP/article/view/23548/14372
Geus, A. P. De. (1998). The Living Company : A Recipe for Success in the New Economy. 197–205.
Gruenwald, R. K. (2013). Entrepreneurship challenges in high-growth companies and consequences for sme policy. Entrepreneurial Business and Economics Review, 1(1), 41–55. https://doi.org/10.15678/EBER.2013.010104
Irawan, A. (2020). Challenges and Opportunities for Small and Medium Enterprises in Eastern Indonesia in Facing the COVID-19 Pandemic and the New Normal Era. TIJAB (The International Journal of Applied Business), 4(2), 79. https://doi.org/10.20473/tijab.v4.i2.2020.79-89
Li, K., Wang, X., & Du, T. C. (2020). Entrepreneurial orientation , online credibility , and online performance : Evidence from SMEs in a B2B electronic market in China. Journal of Small Business Management, 00(00), 1–26. https://doi.org/10.1080/00472778.2019.1695495
Morales-Sánchez, R., & Cabello-Medina, C. (2015). Integrating character in management: Virtues, character strengths, and competencies. Business Ethics. https://doi.org/10.1111/beer.12104
Nasser, W. H. (2021). Innovation capital, sustainable entrepreneurial orientation, and the moderating role of entrepreneurial resilience. Entrepreneurial Business and Economics Review, 9(3), 73–85. https://doi.org/10.15678/EBER.2021.090305
Peterson, C., & Seligman, M. E. P. (2004). Character strengths and virtues: a handbook and classification. In Choice Reviews Online (Vol. 42). https://doi.org/10.5860/choice.42-0624
Shoshani, A. (2019). Young children’s character strengths and emotional well-being: Development of the Character Strengths Inventory for Early Childhood (CSI-EC). Journal of Positive Psychology. https://doi.org/10.1080/17439760.2018.1424925
Thrassou, A., Uzunboylu, N., Vrontis, D., & Christofi, M. (2020). Digitalization of SMEs: A Review of Opportunities and Challenges. https://doi.org/10.1007/978-3-030-45835-5_9
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