Pelatihan membuat Storytelling Atraksi Wisata Alam: Merangkai Cerita Atraktif Tentang Sungai Larangan Di Desa Wisata Hijau Bilebante Kecamatan Pringgarata, Lombok Tengah
DOI:
10.29303/jpmpi.v9i3.16173Diterbitkan:
2026-09-15Unduhan
Abstrak
Program pengabdian masyarakat ini dilaksanakan di Desa Wisata Hijau Bilebante, Lombok Tengah, dengan fokus pada pengembangan keterampilan storytelling untuk atraksi wisata baru Sungai Larangan. Melanjutkan program tahun 2022 dan 2023, kegiatan ini bertujuan memperkuat kapasitas masyarakat lokal dalam merancang dan menyampaikan promosi wisata berbasis narasi. Program dilakukan melalui pelatihan dan lokakarya interaktif bersama anggota kelompok sadar wisata (Pokdarwis) dan para pemangku kepentingan desa. Materi yang diberikan meliputi struktur narasi, teknik komunikasi, integrasi nilai ekologi dan budaya, serta pemanfaatan media digital untuk promosi. Hasil pelaksanaan menunjukkan bahwa peserta mampu mengidentifikasi atribut utama Sungai Larangan, merumuskan kerangka storytelling luring maupun daring, serta mempraktikkan penyampaian narasi secara efektif. Pelatihan ini meningkatkan kemampuan masyarakat dalam menciptakan cerita wisata yang autentik, atraktif, dan berorientasi konservasi, sehingga mendukung posisi Sungai Larangan sebagai destinasi unik berkelanjutan. Tahap tindak lanjut yang diusulkan mencakup pelatihan pembuatan konten digital, perhitungan jasa lingkungan, serta analisis daya dukung wisata untuk menjamin keberlanjutan jangka panjang dan pemberdayaan masyarakat.
Kata Kunci:
Pariwisata Community EmpowermentReferensi
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