Feasibility Analysis and Production Increase Strategy for Marine Ornamental Fish Agribusiness

Authors

Mauli Kasmi , Andryanto Aman , Andi Ridwan Makkulawu , Syamsul Marlin Amir , Akmal Abdullah , Arif Fuddin Usman

DOI:

10.29303/jppipa.v9i7.4697

Published:

2023-07-25

Issue:

Vol. 9 No. 7 (2023): July

Keywords:

Agribusiness, Business Prospects, Financial feasibility, Marine ornamental fish, Production

Research Articles

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How to Cite

Kasmi, M. ., Aman, A. ., Makkulawu, A. R. ., Amir, S. M. ., Abdullah, A. ., & Usman, A. F. . (2023). Feasibility Analysis and Production Increase Strategy for Marine Ornamental Fish Agribusiness. Jurnal Penelitian Pendidikan IPA, 9(7), 5689–5698. https://doi.org/10.29303/jppipa.v9i7.4697
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Abstract

The marine ornamental fish business has experienced significant growth every year in Indonesia. This study aims to conduct feasible business analysis for marine ornamental fish commodities at PT. Indotama Putra Wahana. This study aims to evaluate the financial feasibility and investment in the marine ornamental fish business by achieving maximum sustainable profits. The research was conducted from March to July 2023. Data collection was carried out using primary and secondary data using interview methods and direct field observations (PT. Indotama Putra Wahana, DKI Jakarta). Data were analyzed using NPV (Net Present Value), Payback Period, Profitability Index, IRR (Internal Rate of Return), and BEP (Break Even Point). The results show that the NPV of cash flows for 10 years with a discount rate of 20% has a Profitability Index of 1.2. This indicates that the marine ornamental fish business has promising prospects. Data analysis also shows that the payback period is 3.4 years, the Net Present Value is IDR 9.972.734.254, and the IRR (Internal Rate of Return) is 21.8% which exceeds the interest rate of 11.5%. Break Even Point (BEP) of IDR 1.489.913.724 or 8.343 fish. These values indicate that this marine ornamental fish business generates positive income or profits.

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Author Biographies

Mauli Kasmi, Politeknik Pertanian Negeri Pangkajene Kepulauan

Andryanto Aman, Universitas Teknologi Akba Makassar

Andi Ridwan Makkulawu, Politeknik Pertanian Negeri Pangkajene Kepulauan

Syamsul Marlin Amir, Politeknik Pertanian Negeri Pangkajene Kepulauan

Akmal Abdullah, Politeknik Pertanian Negeri Pangkajene Kepulauan

Arif Fuddin Usman, Politeknik Maritim AMI Makassar, Makassar, Indonesia.

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Copyright (c) 2023 Mauli Kasmi, Andryanto Aman, Andi Ridwan, Syamsul Marlin, Akmal Abdullah, Arif Fuddin Usman

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