Analysis of the influence of Entrepreneurial and Networking Competitive Advantage on Business Performance with Use of Digital Marketing as a Moderating on Agricultural SME’s in Makassar City
DOI:
10.29303/jppipa.v9iSpecialIssue.6342Published:
2023-12-25Downloads
Abstract
The purpose of this research is to (1) determine the analysis of entrepreneurial influence Networking, Competitive Advantage influences Agriculture SME’s Business Performance in Makassar City (2) To analyze whether Digital Marketing is able to moderate the influence of Entrepreneurial Networking, Competitive Advantage on Performance Makassar City Agriculture SME’s Business. This type of research is causality. Research population This is a total of 86 Agriculture SME actors in Makassar City. Testing research data using a measurement model or often called outer models and structural models (structural models) or often called inner models, and effect size for moderating variables. The results of this research prove that (1) Entrepreneurial Networking, Competitive Advantage has a positive and significant effect on Makassar City Agriculture SME’s Business Performance (2) Digital Marketing cannot moderating the influence of Entrepreneurial Networking, Competitive Advantage on Agriculture SME’s Business Performance in Makassar City
Keywords:
Agricultural SM, Competitive Advantage, Digital Marketing, PerformanceReferences
Akob, R. A., Kausar, A., Dauda, P., Katti, S. W. B., Sudirman, & Qur’ani, B. (2022). Analisis Pengaruh E-Commerce Terhadap Peningkatan Kinerja Umkm (Studi Kasus Pada Umkm Di Kota Makassar). Jurnal Sains Manajemen Nitro, 1(2), 174–181. Retrieved from https://ojs.nitromks.ac.id/index.php/jsmn
Azmi, M. R., Lubis, A. N., & Sembiring, B. K. (2019). the Effect of Entrepreneurial Networking and Entrepreneurial Marketing on Business Performance by Competitive Advantage SME’s Culinary Sector in Medan. International Journal of Research & Review, 6(9), 264-286. Retrieved from https://shorturl.asia/ANT9q
Bank Indonesia. (2018). Laporan Perekonomian Indonesia 2018. Retrieved from https://shorturl.asia/zwD1O
Bank Indonesia. (2022). Outlook Ekonomi Indonesia-Covid-19 dan Dampaknya terhadap Perekonomian Indonesia. Retrieved from https://shorturl.asia/N8e5J
Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage GlobAl ediTion. Retrieved from http://www.pearsonmylabandmastering.com
Becker, G. S. (1993). Human Capital.
BPS. (2021). Pertumbuhan Ekonomi Indonesia 2021.
Caligiuri, P. (2013). Developing culturally agile global business leaders. Organizational Dynamics, 42(3), 175–182. https://doi.org/10.1016/j.orgdyn.2013.06.002
Carroll, A. B., & Shabana, K. M. (2010). The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice. International Journal of Management Reviews, 12(1), 85–105. https://doi.org/https://doi.org/10.1111/j.1468-2370.2009.00275.x
Ferreira, J., & Coelho, A. (2020). Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME’s performance in Portugal: the moderating effects of entrepreneurial orientation. International Journal of Innovation Science, ahead-of-print. https://doi.org/10.1108/IJIS-10-2018-0108
Freeman, R. E., & McVea, J. (2005). A stakeholder approach to strategic management. The Blackwell handbook of strategic management, 183-201. https://doi.org/10.1111/b.9780631218616.2006.00007.x
Gustina, L., Novita, W., & Triadi, Y. (2022). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang. Jurnal Teknologi Dan Sistem Informasi Bisnis, 4(1), 152–161. https://doi.org/10.47233/jteksis.v4i1.392
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (2010). Multivariate data analysis with readings. New York: McMillan.
Huschka, I. (2020). Leadership Creating Organizational, Interactional, and Individual Impact. https://doi.org/10.1007/978-3-030-23227-6_7
Juanda, B. (2009). Metodologi Penelitian Ekonomi dan Bisnis (Ke 2). Bogor (ID): IPB Press.
Kotler, P., Armstrong, G., Wong, V., & Saunders, J. (2008). Principles of Marketing. Pearson Education.
Kurniawan, F. D., & Fauziah, L. (2014). Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) dalam Penanggulangan Kemiskinan. JKMP (Jurnal Kebijakan dan Manajemen Publik), 2(2), 165-176. https://doi.org/10.21070/jkmp.v2i2.436
Lerner, J. S., Li, Y., Valdesolo, P., & Kassam, K. S. (2014). Emotion and Decision Making. Futher Annual Reviews, 66, pp 799–823. https://doi.org/10.1146/annurev-psych-010213-115043
Mahsyar, S., & Surapati, U. (2020). Effect of service quality and product quality on customer satisfaction and loyalty. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(01). Retrieved from https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/950
McClelland, D. C. (2009). Entrepreneur Behavior and Characteristics of Entrepreneurs. The Achieving Society.
Panjaitan, H., Cempena, I. B., Trihastuti, A., & Panjaitan, F. A. B. K. (2021). The Effect of Competitive Aggressiveness on Business Performance: A Case Study of Private Universities in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 875–884. https://doi.org/10.13106/jafeb.2021.vol8.no4.0875
Porter, M. E. (1981). The Contributions of Industrial Organization to Strategic Management. JSTOR, 6(1), 609–620. https://doi.org/https://doi.org/10.2307/257639
Rahman, N. A., Ani, N. S., Ruslan, R. A. H. M., Ahmad, Z. H., & Ahmad, A. H. (2023). Exploring Of Hibah Information Richness On Consumer Reception In Malaysia. International Journal of Business and Quality Research, 1(01), 14-22. Retrieved from https://www.e-journal.citakonsultindo.or.id/index.php/IJBQR/article/view/200
Rivai, V. (2011). Manajemen Sumber Daya Manusia Untuk Perusahaan Dari Teori ke Praktik. Rajawali Press.
Rosyidi, S. (1999). Introduction to the Theory of Economy: Approach To Micro and Macro Economic Theory (Third). Raja Grafindo Persada.
Ruzzier, M., Antoncic, B., Hisrich, R. D., & Konecnik, M. (2007). Human capital and SME internationalization: A structural equation modeling study. Canadian Journal of Administrative Sciences, 24(1), 15–29. https://doi.org/10.1002/cjas.3
Santoso, R., Fianto, A. Y. A., & Ardianto, N. (2020). Pemanfaatan digital marketing untuk pengembangan bisnis pada karang taruna permata alam permai Gedangan Sidoarjo. Jurnal Layanan Masyarakat (Journal of Public Services), 4(2), 326-338. Retrieved from https://shorturl.asia/N8e5J
Sarkar, A. (2016). We live in a VUCA World: the importance of responsible leadership. Development and Learning in Organizations, 30(3), 9–12. https://doi.org/10.1108/DLO-07-2015-0062
Statistik, B. P. (2023). Produk Domestik Bruto atas Dasar Harga Konstan Tahun 2010 Menurut Sektor Usaha 2015-2021 (dalam miliar rupiah). Bps.Go.Id. Retrieved from https://shorturl.asia/b6809
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV. Alfabeta.
Syarifah, I., Mawardi, M. K., & Iqbal, M. (2020). Pengaruh modal manusia terhadap orientasi pasar dan kinerja UMKM. Jurnal Ekonomi dan Bisnis, 23(1), 69–96. https://doi.org/10.24914/jeb.v23i1.2521
West, M. A. (2003). Organizational Teamwork And International Handbook Of Organizational Teamwork Edited by Inka. Florida Teamwork.
Wingwon, B. (2012). Effects of Entrepreneurship, Organization Capability, Strategic Decision Making and Innovation toward the Competitive Advantage of SMEs Enterprises. Journal of Management and Sustainability, 2(1). https://doi.org/10.5539/jms.v2n1p137
License
Copyright (c) 2023 Fitriany, Sri Endarti Halim, Muh Akil Rahman, Rachman Suwandaru
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Jurnal Penelitian Pendidikan IPA, agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License (CC-BY License). This license allows authors to use all articles, data sets, graphics, and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Penelitian Pendidikan IPA.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
