Analysis of Added Value and Development Strategy for The Coconut-Based Food Industry in North Sulawesi Province
DOI:
10.29303/jppipa.v11i12.13236Published:
2025-12-31Downloads
Abstract
Problems in developing the coconut-based creative industry in North Sulawesi Province include limited business capital and modern processing technology, inconsistent product quality, and weak promotion and marketing. As a result, the Micro, Small, and Medium Enterprises (MSMEs) sector is unable to maximize the potential of coconuts as a significant source of added value. This study aims to examine the added value of coconut-based food products and formulate policy strategies for the development of coconut-based creative industries MSME level. The research method is added value analysis using the Hayami (1987) approach and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for policy strategy formulation. The results of the study show that the output value of coconut-based food products reaches IDR 250,000 per unit, with an added value of IDR 25,214 per product and an added value ratio of 71%. Labor compensation is recorded at IDR 3,044 per kilogram or 12% of the added value, while the profit obtained is IDR 22,170 per product or 88%. SWOT analysis recommends a development strategy oriented towards a combination of S-O (Strengths–Opportunities) and W-O (Weaknesses–Opportunities), through improving production capacity and quality, strengthening promotion, and building partnerships with stakeholders, facilitated by the local government
Keywords:
Added Value Analysis Coconut-Based Food Industry Development Strategy North Sulawesi ProvinceReferences
Aryawati, N. P. R., & Budhi, M. K. S. (2018). Pengaruh Produksi, Luas Lahan, dan Pendidikan Terhadap Pendapatan Petani dan Alih Fungsi Lahan Provinsi Bali. E-Jurnal EP UNUD, 7(9), 1918–1952. https://ojs.unud.ac.id/index.php/eep/article/view/40263/25341
BPS Provinsi Sulawesi Utara. (2021). Provinsi Sulawesi Utara dalam Angka. BPS Provinsi Sulawesi Utara.
Dzikrullah, A. A., & Chasanah, U. (2024). Optimalisasi Peran Koperasi dalam Mendukung UMKM: Meningkatkan Akses Modal, Penguasaan Teknologi, dan Ekspansi Pasar. Jurnal Investasi Islam, 5(1), 667–686. https://doi.org/10.32806/ivi.v5i1.205
Haryanti, N., & Marsono, A. (2021). Strategi Implementasi Pengembangan Perkebunan Kelapa Sawit Di Era Industri 4.0. Jurnal Dinamika Ekonomi Syariah, 8(1), 76–87. https://doi.org/10.53429/jdes.v8i1.146
Hastuti, Fauzi, H. R., Budiansyah, Olva, M., Fakhrina, M., Dipasanta, A., Juari, Rahman, B., Marlian, Y., & Badewin. (2025). Analysis of Opportunities and Challenges of Virgin Coconut Oil ( Vco ) Production in Creative Economic Development in Sapat Village , Kuindra District , Indragiri Hilir Regency. Jurnal Pengabdian Masyarakat Bestari (JPMB), 4(9), 663–674. https://doi.org/10.55927/jpmb.v4i9.414
Hayami, Y., Kawagoe, T., Morooka, Y., & Siregar, M. (1987). Agricultural Marketing and Processing in Upland Java A Perspective From A Sunda Village (Issue 8). the CGPRT Centre.
Hestina, J., Purba, H. J., Yusuf, E. S., Betsi, F., Dabukke, M., Azhari, D., & Darwis, V. (2022). Industri Kelapa Indonesia : Kinerja dan Perspektif Pengembangan Menuju Peningkatan Nilai Tambah dan Daya Saing. 40(1), 55–69. https://epublikasi.pertanian.go.id/berkala/index.php/fae/article/view/1283/1256
Hilda, L., Kurniawan, F., Syafiruddin, Nada, L. S., & Arafah, G. R. (2024). Inovasi Ramah Lingkungan:Merambah Masa Depan dengan Bioetanol Kelapa. CV Mega Press Nusantara.
Hutabarat, Sitorus, & Lumbanraja. (2020). Peran Tenaga Kerja Lokal dalam Pengembangan Industri Berbasis Kelapa di Indonesia. Jurnal Sosiohumaniora, 22(3), 287–296.
Intyas, C. A. (2020). Analisis Nilai Tambah Usaha Kerupuk Ikan Cumi Di Desa Weru, Kecamatan Paciran, Kabupaten Lamongan. JFMR-Journal of Fisheries and Marine Research, 4(2), 214–221. https://doi.org/10.21776/ub.jfmr.2020.004.02.5
Kaunang, R., Taroreh, M. L. G., Ngangi, C. R., & Mukhlis, M. (2024). Analysis of Coconut Agribusiness Development Strategy in North Minahasa Regency. Jurnal Penelitian Pendidikan IPA, 10(7), 4212–4219. https://doi.org/10.29303/jppipa.v10i7.8500
Kurniadinata, O. F., & Rahman, Y. A. (2025). Empat Dekade Kelapa Sawit di Kalimantan Timur: Kisah Pertumbuhan dan Tantangan Keberlanjutan. Deepublish Digital.
Lawalata, M., & Imimpia, R. (2020). ANALISIS NILAI TAMBAH DAN PEMASARAN PRODUK AGROINDUSTRI KELAPA (Cocos nucifera L.) PADA PERUSAHAAN WOOTAY COCONUT. Jurnal Agrica, 13(1), 66–79. https://doi.org/10.31289/agrica.v13i1.3513
Lestari, D., Zakaria, W. A., & Prasmatiwi, F. E. (2021). Analisis nilai tambah dan kelayakan usaha agroindustri gula kelapa. Jurnal Ilmu-Ilmu Agribisnis, 9(2), 214–222.
Mardesci, H., & Fitriani, D. (2025). Menakar Potensi dan Hambatan Industri Kelapa Sebagai Penguat Ketahanan Pangan Nasional: Suatu Kajian Literatur. 14(1), 27–44. https://doi.org/10.32520/jtp.v14i1.4281
Maulida, I. S., & Tholibin, K. (2021). Pengaruh Kualitas Alat Produksi Terhadap Volume Produksi Industri Tenun Sarung Di Lamongan. Jurnal Ilmiah Administrasi Bisnis Dan Inovasi, 5(1), 4.
Mubarokah, Syah, M. A., Widayanti, S., & Mukhlis. (2024). Development Strategy For Kopi Gunung Kelir Agrotourism , Semarang Regency , Indonesia. 10(12), 10826–10836. https://doi.org/10.29303/jppipa.v10i12.9458
Mukhlis, Hendriani, R., Sari, N., Wisra, R. F., Fitrianti, S., & Lutfi, U. M. (2023). Analisis Pendapatan Petani Model Usahatani Terpadu Jagung – Sapi di Kecamatan Payakumbuh. Jurnal Penelitian Pertanian Terpadu, 23(2), 254 – 261. https://doi.org/https://doi.org/10.25181/jppt.v23i2.2793
Mukhlis, M., Ismawati, I., Sillia, N., Fitrianti, S., Ukrita, I., Wisra, R. F., Raflis, H., Hendriani, R., Hanum, L., Ibrahim, H., Nofianti, S., Marta, A., & Sari, N. (2024). Characteristics of Production Factors and Production of Zero Tillage System Rice Farming. Jurnal Penelitian Pendidikan IPA, 10(8), 6013–6019. https://doi.org/10.29303/jppipa.v10i8.8542
Pinatik, H. F., Rumambi, D. P., Tooy, D., Saroinsong, D., Lamaega, J., & Rori, Y. P. (2024). Manajemen Agroindustri. Konsep dan Penerapan di Era Revolusi 4.0. CV. Patra Medika Grafindo.
Pinatik, H. F., Tooy, D., & Rumambi, D. P. (2025). Analysis of the Potential of Fresh Fruit Health Drink Agroindustry for Creative Food Business Education for Agricultural Students in Manado City. 11(3), 564–572. https://doi.org/10.29303/jppipa.v11i3.10638
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
Putri, D. A., Ceicillia, S., Rizky, G. A., & Farida, S. N. (2022). Implementasi Analisis SWIT (Strength, Weakness, Opportunities, and Threat) dalam Strategi Pemasaran Produk pada PT Adib Global Food Supplies Surabaya. Jurnal Bisnis Indonesia, 13(1), 50–59. https://doi.org/10.33005/jbi.v13i1.3079
Rauf, R. A., Damayanti, L., Malik, S. R., Sultan, H., & Mukhlis. (2024). Coconut ( Cocos nucifera L . Var . Viridis .) farming efficiency in Central Sulawesi : technical , allocative , and economic. 10(12), 10837–10844. https://doi.org/10.29303/jppipa.v10i12.9450
Rohani, S., Nurlaelah, S., Sirajuddin, S. N., Mukhlis, & Syarif, I. (2024). Internal and External Factors in Developing Farmer Businesses in Pinrang Regency , South Sulawesi Province , Indonesia ( Case Study ). 10(12), 10386–10393. https://doi.org/10.29303/jppipa.v10i12.9116
Salangga, S. B., Sari, P., Nisra, N., & Balda, B. (2022). Pelatihan Pembuatan VCO dan Tepung Kelapa untuk Meningkatkan Perekonomian Masyarakat Desa Lebo Kecamatan Wawonii Timur. Pabitara: Jurnal Pengabdian Masyarakat, 1(1), 94–103. https://ejournal.iainkendari.ac.id/index.php/pabitara/article/view/4976
Saragih, S., Lassa, J., & Ramli, A. (2007). Kerangka Penghidupan Berkelanjutan (Sustainable Livelihood Framework). Hivos–Circle Indonesia, June. https://www.academia.edu/download/47712304/Kerangka_Penghidupan_Berkelanjutan.pdf
Sawitri, N. (2019). Analisis Usaha dan Nilai Tambah VCO di Kecamatan Enok. Jurnal Agribisnis Unisi, 9(1), 18–24. https://doi.org/10.32520/agribisnis.v9i1.1076
Sudaryanto. (2018). Strategi Peningkatan Daya Saing Produk Kelapa. Universitas Negeri Yogyakarta.
Todaro, M. P., & Smith, S. C. (2015). Economic Development (12th ed.). Pearson Education.
Tupti, Z., Simarmata, K. S., & Arif, M. (2022). Faktor – Faktor KinChen, X., & Li, Y. (2020). The influence of payment flexibility on online shopping behavior: An empirical study. Journal of Business Research, 120, 193–202.erja Karyawan Dengan Motivasi Kerja Sebagai Variabel Intervening. MANEGGIO:Ilmiah Manjaemen Magister Manajemen, 5(2), 16.
Wahyudi, & Purwanti. (2021). Analisis Nilai Tambah dan Kinerja Tenaga Kerja pada Industri Pangan Lokal Berbasis Komoditas Pertanian. Jurnal Agroindustri Indonesia, 10(2), 85–95.
Wowor, Z. G., Kaunang, R., & Taroreh, M. L. G. (2023). Strategi Pengembangan Usaha Florist Nawanua Flora Di Kelurahan Kakakskasen Tiga Kota Tomohon. Agri-Sosioekonomi, 19(1), 67–76. https://doi.org/10.35791/agrsosek.v19i1.45772
Wulandari, S., Arsyad, M., & Nurhapsa. (2018). ‘Value added analysis of coconut-based processed products.’ Journal of Agribusiness Science, 6(3), 201–210.
License
Copyright (c) 2025 Herry F. Pinatik, Dedie Tooy, Maya Hendrietta Montolalu, Denny Saroinsong, Asnidar Mastam, Mukhlis, Teltje Koapaha, Rine Kaunang
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Jurnal Penelitian Pendidikan IPA, agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License (CC-BY License). This license allows authors to use all articles, data sets, graphics, and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Penelitian Pendidikan IPA.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
