Non-Tariff Barriers and the Dynamics of Coffee Export Competitiveness: A Comparative Study of Indonesia and Vietnam
DOI:
10.29303/jppipa.v12i5.14216Published:
2026-05-25Downloads
Abstract
Indonesia is one of the world’s major coffee producers, however its export competitiveness remains relatively weaker and less stable than that of key competitors such as Vietnam. Previous studies on Indonesian coffee exports have largely focused on production and price dynamics, while the role of non-tariff barriers in shaping export competitiveness has received limited attention. This study therefore analyze the impact of non-tariff barriers on the competitiveness of Indonesian and Vietnamese coffee exports in major destination markets. The analysis employs the inventory approach, Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), Export Product Dynamics (EPD), and the Gravity Model using panel data of key importing countries during 2005-2024 period. The results indicate that Sanitary and Phytosanitary (SPS) measures are the most dominant non-tariff barriers, as reflected by the Frequency Ratio (FR) and Coverage Ratio (CR) indicators, with 17 incident codes regulating a significant share of coffee trade. The results show that Indonesian coffee maintains a comparative advantage, as reflected by RCA values above one and positive RSCA values; however, this advantage is lower and less stable than that of Vietnam. EPD analysis further confirms that Indonesia’s coffee exports are predominantly positioned in the lost opportunity, retreat, and falling star quadrants. Moreover, the estimation results indicate that both SPS and TBT significantly reduce the export competitiveness of Indonesian and Vietnamese coffee. These findings suggest that improving compliance with international standards, strengthening certification systems, and enhancing traceability and quality control are essential policy priorities for improving the global competitiveness of Indonesian coffee exports.
Keywords:
Ad-valorem equivalent Coffee export Evaluation Market position Non-tariff barriersReferences
Adnan, A., Teniro, A., & Zainudin, Z. (2022). Competitiveness of the Commodity Indonesian Coffee Beans the International Market. Jurnal Manajemen, 13(3), 329. https://doi.org/10.32832/jm-uika.v13i3.7104
Amanda, S., & Rosiana, N. (2023). Analisis Daya Saing Kopi Indonesia dalam Menghadapi Perdagangan Kopi Dunia. Forum Agribisnis, 13(1), 1–11. https://doi.org/doi.org/10.29244/fagb.13.1.1-11
Astuti, E. P., Nurmalina, R., & Rifin, A. (2023). Pengaruh Hambatan Tarif dan SPS pada Perdagangan Pertanian Indonesia dengan Negara G-20. Buletin Ilmiah Litbang Perdagangan, 17(1), 43–68. https://doi.org/10.55981/bilp.2023.12
Azis, A. M., & Irjayanti, M. (2023). How Does the Coffee Supply Chain Work in Indonesia? Journal of Optimization in Industrial Engineering, 16(2), 87–97. https://doi.org/10.22094/JOIE.2023.1986337.2068
Chanthavong, S. (2024). Quantifying the Impact of Trade Liberalization on Lao Imports (Evidence from Product-Level Data). International Journal of Economic Policy Studies, 18(2), 455–474. https://doi.org/10.1007/s42495-024-00136-0
Crivelli, P., & Groeschl, J. (2016). The Impact of Sanitary and Phytosanitary Measures on Market Entry and Trade Flows. World Economy, 39(3), 444–473. https://doi.org/10.1111/twec.12283
Darhyati, A. T., Suharno, S., & Rifin, A. (2017). Impact of Non Tariff Measure on Indonesian Cacao Exports. International Journal of Agriculture System, 5(2), 175. https://doi.org/10.20956/ijas.v5i2.1191
Darmanto, E. B., & Riau, D. P. (2023). Determinants of Coffee Commodity Exports as An Effort of Post-Pandemic Economic Recovery COVID-19 in Indonesia. Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST), 3(1), 99–104. https://doi.org/10.33830/isbest.v3i1.1322
Destiningsih, R., Sugiharti, R. R., Laut, L. T., Safiah, S. N., & Achsa, A. (2020). Competitiveness Identification of Fisheries Export in Indonesia. IOP Conference Series: Earth and Environmental Science, 530(1). https://doi.org/10.1088/1755-1315/530/1/012017
Dung, V. T., Laike, Y., & Manh, D. T. (2024). Determinants Influencing Vietnam Coffee Exports. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2337961
Esterhuizen, D. (2006). Measuring and Analysing Competitiveness in The Agribusiness Sector: Methodological and Analytical Framework. University of Pretoria.
Ghodsi, M. M. (2018). Determinants of Specific Trade Concerns Raised on Technical Barriers to Trade EU Versus Non-EU. Empirica, 45, 83–128. https://doi.org/doi.org/10.1007/s10663-016-9347-1
Gordeev, R. (2020). Comparative Advantages of Russian Forest Products on the Global Market. Forest Policy and Economics, 119, 102286. https://doi.org/10.1016/j.forpol.2020.102286
Grunert, K. G., Hieke, S., & Wills, J. (2014). Sustainability Labels on Food Products: Consumer Motivation, Understanding and Use. Food Policy, 44, 177–189. https://doi.org/10.1016/j.foodpol.2013.12.001
Gumelar, S. A., Affandi, M. I., & Situmorang, S. (2020). Pengaruh Hambatan Nontarif di Pasar Uni Eropa Terhadap Ekspor Komoditas CPO Indonesia. Jurnal Ilmu-Ilmu Agribisnis, 8(1), 86. https://doi.org/10.23960/jiia.v8i1.4347
Hwang, C. W., & Lim, S. S. (2017). Effect of Non-Tariff Measures on International Tea Trades. Journal of Korea Trade, 21(4), 309–323. https://doi.org/10.1108/JKT-05-2017-0054
Hyun, H.-J., & Jang, Y. J. (2019). New Trade Restrictive Measures and Exports: Evidence from South Korea. Seoul Journal of Economics, 32(2), 137–162. Retrieved from https://www.sje.ac.kr/xml/26567/26567.pdf
Immanuel, I., Suharno, S., & Rifin, A. (2019). The Progressive Export Tax and Indonesia’S Palm Oil Product Export Competitiveness. Buletin Ilmiah Litbang Perdagangan, 13(2), 211–232. https://doi.org/10.30908/bilp.v13i2.417
International Coffee Organization. (2022). Coffee Market Report. Retrieved from https://ico.org/
Kee, H. L., Nicita, A., & Olarreaga, M. (2009). Estimating Trade Restrictiveness Indices. Economic Journal, 119(534), 172–199. https://doi.org/10.1111/j.1468-0297.2008.02209.x
Kementerian Pertanian. (2023). Statistik Kopi Indonesia 2023. Jakarta: Badan Pusat Statistik. Retrieved from https://www.bps.go.id/id/publication/2024/11/29/d748d9bf594118fe112fc51e/statistik-kopi-indonesia-2023.html
Kumar, C., & Bharti, N. (2020). Post-SAFTA NTMs for Agricultural Trade: Revelations from the India–South Asia Approach. Sage Journals, 56(1). https://doi.org/10.1177/0015732520961309
Kurniasih, T., & Panennungi, M. A. (2021). Estimating Ad Valorem Equivalents (AVES) of Non-Tariff Measures: The Case of the Sanitary and Phytosanitary (SPS) and Technical Barrier to Trade (TBT) in Indonesian Bilateral Trade with 20 Main Trade Partners. Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019), 558(Aprish 2019), 485–495. https://doi.org/10.2991/assehr.k.210531.062
Laursen, K. (2015). Revealed Comparative Advantage and the Alternatives as Measures of International Specialization. Eurasian Bus Rev, 5, 99–115. https://doi.org/10.1007/s40821-015-0017-1
Manalu, D. S. T., Harianto, H., Suharno, S., & Hartoyo, S. (2019). Posisi Daya Saing dan Kinerja Ekspor Kopi Indonesia di Pasar Global. Jurnal Ekonomi Pertanian dan Agribisnis, 3(4), 830–839. https://doi.org/10.21776/ub.jepa.2019.003.04.18
Mao, R., Liu, Y., & Wangi, X. (2023). Economic and Environmental Impacts of Agricultural Non-Tariff Measures: Evidence Based on Ad Valorem Equivalent Estimates. International Food and Agribusiness Management Review, 26(3), 379–396. https://doi.org/10.22434/IFAMR2022.0094
Marchini, A., Riganelli, C., Diotallevi, F., & Polenzani, B. (2021). Label Information and Consumer Behaviour: Evidence on Drinking Milk Sector. Agricultural and Food Economics, 9(1). https://doi.org/10.1186/s40100-021-00177-5
Marette, S., Disdier, A.-C., Bodnar, A., & Beghin, J. (2022). New Plant Engineering Techniques, R & D Investment and International Trade. Journal of Agricultural Economics, 74(2), 349–368. https://doi.org/10.1111/1477-9552.12516
Mashayekhi, M. (2019). Services Trade, Structural Transformation and the SDG 2030 Agenda. The Handbook of Global Trade Policy, 79–117. https://doi.org/10.1002/9781119167402.ch4
Matondang, K., Dachi, I., Azmi, N., & Halomoan, Y. B. (2025). Dampak Perdagangan Internasional Terhadap Pertumbuhan Ekonomi Indonesia 2010 - 2021. Ekopedia: Jurnal Ilmiah Ekonomi, 18(2), 485–499. https://doi.org/10.63822/y2v7bg44
Meliany, B. S., Syaukat, Y., & Hastuti, H. (2021). Struktur Pasar dan Daya Saing Karet Alam Indonesia di Amerika Serikat. Buletin Ilmiah Litbang Perdagangan, 15(2), 235–256. https://doi.org/10.30908/bilp.v15i2.623
Nurhayati, E., Hartoyo, S., & Mulatsih, S. (2019). Analisis Pengembangan Ekspor Pala, Lawang, dan Kapulaga Indonesia. Jurnal Ekonomi dan Pembangunan Indonesia, 19(2), 173–190. https://doi.org/10.21002/jepi.2019.11
Paryanto, E. (2025). Permintaan Kopi Indonesia: Faktor Penentu dan Implikasinya Terhadap Industri Kopi. IJEBEF, 5(1), 145–155. https://doi.org/10.53067/ijebef.v5i1.228
Pedersen, S., Benson, T., Tsalis, G., Futtrup, R., Dean, M., & Aschemann-Witzel, J. (2023). What Consumers Want in a Sustainability Food Label: Results from Online Co-Creation Workshops in the United Kingdom, Ireland and Denmark. Frontiers in Sustainability, 4, 1–15. https://doi.org/10.3389/frsus.2023.1342215
Pratama, A. P., Darwanto, D. H., & Masyhuri, M. (2020). Indonesian Clove Competitiveness and Competitor Countries in International Market Article Information. Economics Development Analysis Journal, 9(1), 39–54. Retrieved from http://journal.unnes.ac.id/sju/index.php/edaj
Priya, K. M., & Alur, S. (2023). Analyzing Consumer Behaviour Towards Food and Nutrition Labeling: A Comprehensive Review. Heliyon, 9(9), e19401. https://doi.org/10.1016/j.heliyon.2023.e19401
Rindayati, W., & Kristriana, O. W. (2018). Impact Analysis of Non-Tariff Measures (NTM) on Indonesian Tuna Exports to Major Destination Countries. Jurnal Manajemen dan Agribisnis, 15(2), 172–185. https://doi.org/10.17358/jma.15.2.172
Santoso, S. I., Pos, L. S. P., & Nurfadillah, S. (2022). Competitiveness Analysis of Indonesian Cinnamon Exports in the World Market. Agrisocionomics, 6(2), 402–421. https://doi.org/10.14710/agrisocionomics.v6i2.15797
Siahaan, N. S., & Affandi, R. A. (2023). A Comparative Study of the Indonesian and Brazilian Coffee Industry: A Porter’s Diamond Approach. 7th North American International Conference on Industrial Engineering and Operations Management, 1954–1964. https://doi.org/10.46254/na07.20220444
Sulistiyo, D., Kusnaman, D., & Wijayanti, I. K. E. (2023). Analisis Daya Saing Ekspor Kopi Indonesia di Pasar Dunia. Mimbar Agribisnis, 9(1), 1177–1185. http://dx.doi.org/10.25157/ma.v9i1.9315
Sumarwan, U., Simanjuntak, M., & Yuliati, L. N. (2017). Meta-Analysis Study: Reading Behavior of Food Products Label. Journal of Consumer Sciences, 2(2), 26–40. https://doi.org/10.29244/jcs.2.2.26-40
Suryana, A. T., Harianto, H., Syaukat, Y., & Harmini, H. (2023). Geographic Scope of the Global Value Chain for Indonesian Coffee. Coffee Science, 18(e182169). https://doi.org/10.25186/.v18i.2169
Suryana, A. T., Saleh, Y., Dewi, T. G., & Rahayu, H. S. P. (2024). Global Competitiveness of Coffee Products: A Comparative Study of Indonesia and Vietnam. Coffee Science, 19(e192237). https://doi.org/10.25186/.v19i.2237
Tampubolon, J., Ginting, A., Nainggolan, H. L., & Tarigan, J. R. (2023). Indonesian Coffee Development Path: Production and International Trade. Asian Journal of Agricultural Extension, Economics & Sociology, 41(12), 316–328. https://doi.org/10.9734/ajaees/2023/v41i122335
Thuong, N. T. T. (2018). The Effect of Sanitary and Phytosanitary Measures on Vietnam’s Rice Exports. EconomiA, 19(2), 251–265. https://doi.org/10.1016/j.econ.2017.12.001
TradeMap. (2025). List of Importing Markets for a Product Exported by Indonesia; Brazil; Vietnam; Colombia; Germany, Product 0901 Coffee. Retrieved from https://www.trademap.org/tradestatistics/
Tuyen, H. T., Samarasinghe, B. K. D. J. R., Phommarad, A., & Zhang, X. (2025). Vietnam’ s Coffee Exports in the Global Coffee Market: An Analysis of Competitiveness, Constraints, and Strategic Reforms. Sustainable Agriculture and Genetic Resources, 3079(7993). https://doi.org/10.71317/SAGR.002.01.0442
UNCTAD. (2010). Non- Tariff Measures: Evidence from Selected Developing Countries and Future Research Agenda. Retrieved from https://unctad.org/system/files/official-document/ditctab20093_en.pdf
UNCTAD. (2019). International Classification of Non-Tariff Measures: 2019 Version. Retrieved from https://unctad.org/system/files/official-document/ditctab2019d5_en.pdf
Wickrama, S. P., Kandangama, N. B., Wickramaarachchi, T., & Weerahewa, J. (2024). Assessing the Impact of Non-Tariff Measures on Sri Lankan Mango Exports: Insights, Challenges, and Recommendations. Frontiers in Sustainable Food Systems, 8, 1–13. https://doi.org/10.3389/fsufs.2024.1293263
Wood, J., Wu, J., Li, Y., & Kim, J. (2019). The Impact of TBT and SPS Measures on Japanese and Korean Exports to China. Sustainability (Switzerland), 11(21), 1–23. https://doi.org/10.3390/su11216141
Yunita, P. (2021). Struktur Tata Kelola Global Value Chains Produk Kopi dalam Perdagangan Kopi Global: Studi Komparatif Kopi Indonesia dan Kopi Vietnam. Jurnal Indonesia Sosial Sains, 2(5), 821–826. https://doi.org/10.36418/jiss.v2i5.299
License
Copyright (c) 2026 Nazla Atikah Hikmatias Nasution, Sahara, Novindra

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Jurnal Penelitian Pendidikan IPA, agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License (CC-BY License). This license allows authors to use all articles, data sets, graphics, and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Penelitian Pendidikan IPA.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).






