Changing User Behavior in Decisions to Share COVID-19 Misinformation: An Implicit Association Test Study

Authors

Zaid Amin , Nazlena Mohamad Ali , Rahma Santhi Zinaida , Sulaiman Helmi

DOI:

10.29303/jppipa.v10i1.4616

Published:

2024-01-25

Issue:

Vol. 10 No. 1 (2024): January

Keywords:

COVID-19, Implicit association tests, Misinformation sharing, User attention, Visual selective attention system

Research Articles

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How to Cite

Amin, Z., Ali, N. M. ., Zinaida, R. S. ., & Helmi, S. . (2024). Changing User Behavior in Decisions to Share COVID-19 Misinformation: An Implicit Association Test Study. Jurnal Penelitian Pendidikan IPA, 10(1), 63–71. https://doi.org/10.29303/jppipa.v10i1.4616
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Abstract

Making medical decisions while distracted when receiving COVID-19 misinformation can majorly impact a person's life and even lead to death. Blatantly sharing COVID-19 misinformation is a significant problem of human behavior that triggers a speed-up and acceleration in the propagation and diffusion of misinformation in social media. While the latest research has focused on understanding the psychological dimensions of this phenomenon, few studies have explored the role of selective exposure and technological prevention when a person considers sharing COVID-19 misinformation, primarily through an Implicit Association Test (IAT). Our study identified and intervened in the association of user exposure between misinformation and implicit truth evaluations by using the Implicit Association Test (IAT) with "Misinformation vs. Fact Information or Positive vs. Negative Wordsâ€, 38 from 150 participants were either exposed to misinformation headlines or actual new headline posts on stimulants, in the form of images. We then measured participants' implicit truth evaluations and self-reported perceived accuracies of actual and of misinformation headlines using the Visual Selective Attention System (VSAS). After intervening, participants exposed to fake news headlines had lower implicit truth evaluations and increased perceived accuracy. This implies that exposure to fake news headlines after the intervention with the VSAS system may have directly affected implicit evaluations and changed user behavior in sharing COVID-19 misinformation.

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Author Biographies

Zaid Amin, Fakultas Sains dan Teknologi, Universitas Bina Darma Universitas Bina Darma

Nazlena Mohamad Ali, Institute of Visual Informatics (IVI) Universiti Kebangsaan Malaysia

Rahma Santhi Zinaida, Fakultas Sosial Humaniora Universitas Bina Darma

Sulaiman Helmi, Pascasarjana Universitas Bina Darma

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Copyright (c) 2024 Zaid Amin, Nazlena Mohamad Ali, Rahma Santhi Zinaida, Sulaiman Helmi

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