Analysis of the Influence of Digital Social Media Literacy on the Performance of Agricultural Extension Workers in Muara Enim Regency, South Sumatra Province
DOI:
10.29303/jossed.v6i2.12869Published:
2025-10-31Downloads
Abstract
This study aims to analyze the influence of social media use on the performance of agricultural extension workers in Muara Enim Regency, as well as to examine the role of digital literacy as a moderating variable. The research was conducted from April to June 2025 using a quantitative approach and an explanatory method. The study population consisted of all active agricultural extension workers in Muara Enim Regency, both civil servants and non-civil servants, totaling 195 individuals. Based on the Slovin formula with a 5% margin of error, a sample of 131 respondents was obtained, considered representative of the population characteristics. Data were collected through a Likert-scale questionnaire (1–5), supported by documentation and observation, and then analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with the aid of SPSS 26. The results show that simultaneously all independent and moderating variables significantly influence the performance of extension workers. Partially, information and communication technology (ICT) competence (X2), personal innovation (X3), and organizational support (X4) have a positive and significant effect on performance. Meanwhile, social media use (X1) and digital literacy (Z) do not have a direct significant effect. However, digital literacy is proven to play a significant moderating role in strengthening the relationship between social media use, ICT competence, and organizational support with the performance of extension workers. Thus, digital literacy is a crucial factor in optimizing the utilization of digital technology to support the improvement of agricultural extension workers’ performance
Keywords:
Agriculture Digital literacy Extension workers’ performance Social mediaReferences
Akbar, R., Sukmawati, U. S., & Katsirin, K. (2024). Analisis Data Penelitian Kuantitatif. Jurnal Pelita Nusantara. 1(3). https://doi.org/10.59996/jurnalpelitanusantara.v1i3.350
Alif, M., Septiana, N., & Bahriyah, E. N. (2023). Pemanfaatan Media Sosial Bagi Petani di Lahan Rawa Pasang Surut Desa Sungai Kambat. KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi. 20(1). https://doi.org/10.47007/jkomu.v20i01.578
Anang, R. H., & Cipani, R. (2022). Studi Aktivitas Penyuluhan Pertanian Melalui Media Sosial Dalam Upaya Merubah Perilaku Petani Di Masa Pandemi Covid-19 Di Kabupaten Banyuasin. Societa: Jurnal Ilmu-Ilmu Agribisnis. 11(1). https://doi.org/10.32502/jsct.v11i1.4712
Anisa Haswar, Ernita Arif, & Zul Irfan. (2022). Pemanfaatan Media Sosial Sebagai Media Komunikasi Bagi Penyuluh Pertanian Di Kabupaten Agam. Jurnal Niara. 15(1). https://doi.org/10.31849/niara.v15i1.7471
Badan Pusat Statistik. (2023). Badan Pusat Statistik (BPS) 2023. Statistik Indonesia 2023.
Balaka, M. Y. (2022). Metode penelitian Kuantitatif. Jakarta.
Berndt, A. E. (2020). Sampling Methods. Journal of Human Lactation. https://doi.org/10.1177/0890334420906850
Eza Safitri, Ernita Arif, & Asmawi. (2020). Penggunaan Media Sosial Dalam Penyuluhan Pertanian Di Kecamatan Tiumang Kabupaten Dharmasraya. Jurnal Niara. https://doi.org/10.31849/niara.v13i2.4852
Fharaz, V. H., Kusnadi, N., & Rachmina, D. (2022). Pengaruh Literasi Digital Terhadap Literasi E-Marketing Pada Petani. Jurnal Agribisnis Indonesia. 10(1). https://doi.org/10.29244/jai.2022.10.1.169-179
Hardani, et al. (2020). Metode Penelitian Kualitatif & Kuantitatif. Yogyakarta:CV Pustaka Ilmu Grup.
Karunia H, H., Ashri, N., & Irwansyah, I. (2021). Fenomena Penggunaan Media Sosial : Studi Pada Teori Uses and Gratification. Jurnal Teknologi Dan Sistem Informasi Bisnis. 3(1). https://doi.org/10.47233/jteksis.v3i1.187
Kustiari, T., & Ananta Budiman, Y. (2023). Peningkatan Kinerja Digital Penyuluh Pertanian Dinas Pertanian dan Pangan Kabupaten Banyuwangi Jawa Timur. Jurnal Penyuluhan. https://doi.org/10.25015/19202346275
Mahamood, A. F. (2018). Penggunaan Inovasi Teknologi Komunikasi Dalam Pengembangan Pertanian di Lembaga Kemajuan Pertanian Muda (MADA). In Universiti Utara Malaysia.
Mailin, M., Rambe, G., Ar-Ridho, A., & Candra, C. (2022). Teori Media/Teori Difusi Inovasi. Jurnal Guru Kita PGSD. https://doi.org/10.24114/jgk.v6i2.31905
Marlita, S. (2019). Populasi, sampling. Academia Accelerating the Word Research.
Prayoga, K. (2017). Pemanfaatan Sosial Media Dalam Penyuluhan Pertanian Dan Perikanan Di Indonesia. Agriekonomika. 6(1). https://doi.org/10.21107/agriekonomika.v6i1.2680
Salasa, A. R. (2021). Paradigma dan Dimensi Strategi Ketahanan Pangan Indonesia. Jejaring Administrasi Publik. 13(1). https://doi.org/10.20473/jap.v13i1.29357
Santoso, A. (2023). Rumus Slovin : Panacea Masalah Ukuran Sampel ? Suksma: Jurnal Psikologi Universitas Sanata Dharma. 4(2). https://doi.org/10.24071/suksma.v4i2.6434
Suwardi, S. (2018). Penerapan Teori Difusi Inovasi Dalam Penguatan Kapasitas Kelompok Tani. AGRIEKSTENSIA. https://doi.org/10.34145/agriekstensia.v17i2.85
Tanzeh, A., & Arikunto, S. (2020). Metode Penelitian Metode Penelitian. Metode Penelitian. Jakarta
Triaji, M., Padmaningrum, D., & Anantanyu, S. (2021). Faktor-Faktor yang Memengaruhi Perilaku Pencarian Informasi Berbasis Digital oleh Penyuluh Pertanian Provinsi Jawa Tengah. Jurnal Agribest. 5(1). https://doi.org/10.32528/agribest.v5i1.4294
License
Copyright (c) 2025 Sutami, Yudhi Zuriah Wirya Purba, Eka Thanomutiara
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Journal of Science and Science Education, agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution 4.0 International (CC BY 4.0). This license allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Journal of Science and Science Education.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
