Analysis of Sagarurung Smoked Fish Agroindustry Business Development Strategies in Fish Processing Groups in Talang Ubi District Penukal Abab Lematang Ilir Regency
DOI:
10.29303/jossed.v5i2.8937Published:
2024-10-31Issue:
Vol. 5 No. 2 (2024): OctoberKeywords:
Agroindustry, Sagarurung Smoked Fish, StrategyArticles
Downloads
How to Cite
Downloads
Abstract
The objectives of this research are (1) To determine and analyze the strategy for developing the sagarurung smoked fish agroindustry business in the fish processing group in Talang Ubi District, PALI Regency; (2) Identify and identify the factors that influence the development of the smoked sagarurung fish agro-industry business in the fish processing group in Talang Ubi District, PALI Regency. This research was carried out in the sagarurung fish processing and marketing group in Talang Ubi District, PALI Regency. Based on the results of the research that has been carried out, it can be concluded that the most appropriate business development strategy to implement is: (a) Increasing the quality and quantity of sagarurung fish production so that it is able to compete with other business actors; (b) taking advantage of the government's role in supporting the development of the sagarurung fish business; (c) Innovating to always develop sagarurung fish products, attend training on how to package processed fish products properly and correctly; (d) Learn knowledge about technology in the production and marketing of a product. Utilizing technology as a medium for product dissemination; (e) Developing an information system for developing the sagarurung fish processing business
References
Aliyah, R. (Rizkia), Gumilar, I. (Iwang), & Maulina, I. (Ine). (2015). Strategi Pengembangan Usaha Pengolahan Abon Ikan (Studi Kasus Rumah Abon Di Kota Bandung). Jurnal Perikanan Dan Kelautan Unpad.
Badan Pusat Statistik. (2022). Badan Pusat Statistik (BPS) 2022. Statistik Indonesia 2022.
Djunaidah, I. S. (2017). Tingkat Konsumsi Ikan di Indonesia: Ironi di Negeri Bahari. Jurnal Penyuluhan Perikanan Dan Kelautan. https://doi.org/10.33378/jppik.v11i1.82
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. HUMANIKA. https://doi.org/10.21831/hum.v21i1.38075
Indriarti, R., & Rachmawati Chaidir, N. (2021). Penerapan Quantitative Strategic Planning Matrix (QPSM) Untuk Merumuskan Strategi Bisnis. Jurnal manajerial. https://doi.org/10.17509/manajerial.v20i1.41179
Izzhati, D. N., Talitha, T., & Mastrisiswadi, H. (2018). Identifikasi Kebutuhan Pelanggan Terhadap Ikan Asap (Smoked Fish) Dengan Menggunakan Quality Function Deployment. Jurnal Ilmiah Teknik Industri. https://doi.org/10.23917/jiti.v17i1.5203
Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. In Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-018-0598-1
Muhammad Raihan Febriansyah. (2023). Pemberdayaan Masyarakat melalui Pengembangan Olahan Ikan Asap Sagarurung di Kecamatan Talang Ubi Kabupaten Pali. Jurnal Al-Tatwir. https://doi.org/10.35719/altatwir.v10i1.69
OKTOPURA, A. A. D. (2020). Strategi Propektif Pengembangan Perikanan Budi Daya Yang Berdaya Saing Dan Berkelanjutan Di Indonesia. Angewandte Chemie International Edition, 6(11), 951–952.
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2016.03.009
Puyt, R. W., Lie, F. B., & Wilderom, C. P. M. (2023). The origins of SWOT analysis. Long Range Planning. https://doi.org/10.1016/j.lrp.2023.102304
Quezada, L. E., Reinao, E. A., Palominos, P. I., & Oddershede, A. M. (2019). Measuring performance using SWOT analysis and balanced scorecard. Procedia Manufacturing. https://doi.org/10.1016/j.promfg.2020.01.430
Sahar, D. P., Kakerissa, A. L., & Huat, S. A. A. (2022). Analisis Pemilihan Supplier Ikan Asap Menggunakan Metode Analytical Hierarchy Process. Arika. https://doi.org/10.30598/arika.2022.16.2.111
Wahab, S. N., Ahmed, N., & Ab Talib, M. S. (2023). An overview of the SWOT analysis in India’s pharmaceutical supply chain. Arab Gulf Journal of Scientific Research. https://doi.org/10.1108/AGJSR-03-2023-0102
Author Biographies
Ali Sadikin, Master of Agribusiness Study Program, Universitas of Sjakhyakirti
Faizal Daud, Universitas of Sjakhyakirti
Farid Wadjdi, Universitas of Sjakhyakirti
License
Copyright (c) 2024 Ali Sadikin, Faizal Daud, Farid Wadjdi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Journal of Science and Science Education, agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution 4.0 International (CC BY 4.0). This license allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Journal of Science and Science Education.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
