Export Management and Market Strategy of Indonesian Fish Meal for Aquaculture Farm Feeds to Saudi Arabia

Authors

Anton Pramono , Etty Riani

DOI:

10.29303/jossed.v5i2.9397

Published:

2024-10-31

Issue:

Vol. 5 No. 2 (2024): October

Keywords:

Aquaculture, Export management, Fish meal, Indonesia, Market strategy, Saudi Arabia

Articles

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Pramono, A., & Riani, E. (2024). Export Management and Market Strategy of Indonesian Fish Meal for Aquaculture Farm Feeds to Saudi Arabia. Journal of Science and Science Education, 5(2), 191–201. https://doi.org/10.29303/jossed.v5i2.9397

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Abstract

This study examines the potential of export management and marketing strategies of Indonesian fishmeal for aquaculture animal feed in Saudi Arabia. Fishmeal, a high-protein feed, is essential in aquaculture. From this background, the researcher found the problem object that although Saudi Arabia is expanding its aquaculture sector, the country has not imported fishmeal with HS code 2301 from any country. Considering the established fishmeal industry, this study aims to investigate Indonesia's potential as a supplier. This study applies qualitative descriptive methods to analyze export management, and market strategy and identify challenges in entering the Saudi market. Based on this study, the author found benefits from the findings. The findings emphasize the need for strategic partnerships, regulatory understanding, and market penetration tactics to enable the success of Indonesian fishmeal exports to Saudi Arabia

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Author Biographies

Anton Pramono, Universitas Terbuka

Etty Riani, Institut Pertanian Bogor

1986-03-01 to present | Lecturer (Aquatic Resources and Management) Employment Show less detail Organization identifiers GRID: grid.440754.6 Bogor Agricultural University: Bogor, ID http://ipb.ac.id/ Other organization identifiers provided by GRID ISNI: 0000000106980773 ORGREF: 9893983 ROR: https://ror.org/05smgpd89 WIKIDATA: Q2306715 WIKIPEDIA_URL: https://en.wikipedia.org/wiki/Bogor_Agricultural_University (preferred)

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